THE BRAND
The Story Behind Zero Dollars
It began with a quote to my friends, “It takes zero dollars to be yourself!” In 2019, with the purpose of remaining authentic and true to yourself Zero Dollars was created!
Constantly in and out of the children’s hospitals, at the age of nine and witnessing others fight chronic illnesses was tough. “The battle didn’t stop, no matter how much money they had though, to this day, they were the most genuine and kind people I had ever met.” It took them Zero Dollars to find joy in the world and be happy despite their circumstances.
These experiences pushed me to encourage people to not let money nor the world change them because at the end of the day “It takes Zero Dollars to be yourself!”
Founder, CEO
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FounderIt all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
As a Raleigh, NC native and Dallas, TX resident, Darnell Thompson established ZeroDollars in 2019. Thompson spent his entire life around fashion and sports before cultivating the brand. Through his experience as a D1 and professional athlete, he had several encounters with adversity. Growing up with Crohns Disease played a significant role in bringing this clothing line to fruition. That didn’t stop him from the many accomplishments he has obtained. As a business owner and now boxer, Thompson remains true to the principles of his brand.